PRMAL brand image

A Beautiful Choice.

Ethical Diamond Jewelry
[PRMAL]

Our Looks

Welcome to
fine jewelry for the future

Brand Statement Visual

What is the future of beauty?
The answer will be there through your choices.
Choose what excites you
rather than by other people's prejudices.
Live a life that you can be proud of
rather than following the past.
PRMAL embraces your courage
with Lab Grown Diamonds
that are eco-friendly and conflict-free.
Be premium.
Be minimal.
And be ethical.
The choice will make your life beautiful.

PRMAL Logo

The Future of
Sustainable Luxury

PRMAL /trademark
pr・mal/UK/ˈprī-məl/US​/ˈprī-məl
"Premium" + "Minimal" = PRMAL

PRMAL is an eco-conscious diamond jewelry brand that exclusively utilizes environmentally friendly lab-grown diamonds.

Offering the same captivating brilliance and elegant design as natural diamonds, we present a fresh approach to jewelry that caters to the tastes of the next generation.

About Us

Lab-grown
Diamond

ラボグロウンダイヤモンド

The lab-grown diamonds have the same components as natural diamonds, but they're purer, giving them a brilliant sparkle.

Not only do these diamonds shine bright, but they're also eco-friendly, conflict-free, and a sustainable choice for the future.

the picuture of a lab-grown diamond

Elegance Redefined

引き算の美学

PRMAL's jewelry design team has been dedicated to creating pieces with "simple materials and designs that amplify the innate beauty of the jewelry" since our beginning.

We are confident that our jewelry will serve as a versatile companion, elevating any style from the everyday to the extraordinary.

Our product visual

Craftsmanship

プライマルのものづくり

We believe in maintaining transparency regarding the origins of our jewelry and the materials used to create it.

Collaborating with top domestic manufacturers in the industry, PRMAL's jewelry embodies the renowned expertise inherited from our forebears.

Craftsmanship visual

WHAT'S
NEW

News

Bridal Fair in March - PRMAL

Bridal Fair in March

From March 1 (Fri) to 31 (Sun.), we hold the March Bridal Fair. A variety of diamond jewelry suitable for the couple's special occasion are available.

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& ROSY, April 2024 - PRMAL

& ROSY, April 2024

A Japanese fashion magazine & ROSY [アンドロージー] featured PRMAL's items in its April issue, 2024.

Read more