November 30, 2023
Bridal Fair in December
From December 1 (Fri) to 31 (Sun.), we hold the December Bridal Fair. A variety of diamond jewelry suitable for the couple's special occasion are a...
Read moreA Beautiful Choice.
Ethical Diamond Jewelry
[PRMAL]
Our Looks
Welcome to
fine jewelry for the future
What is the future of beauty?
The answer will be there through your choices.
Choose what excites you
rather than by other people's prejudices.
Live a life that you can be proud of
rather than following the past.
PRMAL embraces your courage
with Lab Grown Diamonds
that are eco-friendly and conflict-free.
Be premium.
Be minimal.
And be ethical.
The choice will make your life beautiful.
The Future of
Sustainable Luxury
PRMAL /trademark
pr・mal/UK/ˈprī-məl/US/ˈprī-məl
"Premium" + "Minimal" = PRMAL
PRMAL is an eco-conscious diamond jewelry brand that exclusively utilizes environmentally friendly lab-grown diamonds.
Offering the same captivating brilliance and elegant design as natural diamonds, we present a fresh approach to jewelry that caters to the tastes of the next generation.
Lab-grown
Diamond
ラボグロウンダイヤモンド
The lab-grown diamonds have the same components as natural diamonds, but they're purer, giving them a brilliant sparkle.
Not only do these diamonds shine bright, but they're also eco-friendly, conflict-free, and a sustainable choice for the future.
Elegance Redefined
引き算の美学
PRMAL's jewelry design team has been dedicated to creating pieces with "simple materials and designs that amplify the innate beauty of the jewelry" since our beginning.
We are confident that our jewelry will serve as a versatile companion, elevating any style from the everyday to the extraordinary.
Craftsmanship
プライマルのものづくり
We believe in maintaining transparency regarding the origins of our jewelry and the materials used to create it.
Collaborating with top domestic manufacturers in the industry, PRMAL's jewelry embodies the renowned expertise inherited from our forebears.
News
November 24, 2023
Pearl Oval Ring Series: Price Change Notice
Thank you for your ongoing support of PRMAL. In light of the increasing pearl prices, we have decided to revise the pricing of our products, effec...
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