PRMAL has joined 1% for the Planet!

PRMAL has joined "1% for the Planet" business membership and pledged to donate 1% of all sales to environmental organizations.

By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised over $280 million to support approved environmental nonprofits around the globe. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.

Kate Williams, CEO of 1% for the Planet

Currently, only 3% of total philanthropy goes to the environment and, only 5% of that comes from businesses. The planet needs bigger support than this, and our growing network of business members is doing its valuable part to increase giving and support on-the-ground outcomes. We're excited to welcome PRMAL to our global movement.

Gu Fukushima, CEO of PRMAL

We believe that it is important not only to make products that are environmentally friendly, but also to build a system that allows us to give back. We have been committed to donating 1% of our sales since the inception of our brand, but in order to make our activities more open and transparent, we have decided to join the 1% for the Planet global membership.

With this membership, we will be able to submit proof of PRMAL’s sales and donations for each fiscal year, and our donations will be certified by 1% for the Planet, a third-party organization.

It is our hope that this on-the-ground effort will spread beyond our company to other jewelry companies and the fashion industry.

About 1% for the Planet

1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our members have given more than $280 million to our approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all. 

Look for our logo to purchase for the planet and learn more at


PRMAL is an ethical diamond jewelry brand from Japan that uses eco-friendly lab grown diamonds. We use only lab grown diamonds, which are identical in appearance and composition to natural diamonds, and thoroughly eliminate unnecessary costs by controlling everything from production to sales. We aim to make jewelry more accessible at the best price.

Lab grown diamonds

As awareness of the SDGs has increased in recent years, lab grown diamonds have been attracting attention as an ethical alternative to conventional natural diamonds. A lab grown diamond is a synthetic diamond composed of the same components as a natural diamond. The composition, purity, and brilliance are exactly the same as those of natural diamonds, and even professional appraisers cannot identify them. The only difference is that lab grown diamonds are produced in a laboratory on Earth.