April 13, 2021
The double point campaign will end soon!
The double point campaign will end on Apr 18. Don't miss this chance! During this campaign, the normal 5% point award will be doubled to 10%. You c...
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April 13, 2021
Blazevy, April 2021
PRMAL's rebranding article was published in "Blazevy" on April 12, 2021. Please check out the full article. (Japanese) 未来につながるジュエリー「PRMAL/プライマル」がリ...
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April 12, 2021
Connect Magazine Japan #103 April 2021
An interview with PRMAL CEO Fukushima was featured in Connect Magazine Japan #103, pages 23-27. You can check the full article here. Thank yo...
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April 11, 2021
SEVENTIE TWO, April 2021
PRMAL's rebranding article was published in SEVENTIE TWO on April 1, 2021. Please check out the full article. (Japanese) ラボグロウンダイヤモンドを採用する「プライマル」が...
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April 08, 2021
PRMAL's Pop-up store will be held in Tokyo (Apr.16-17)
In commemoration of the brand renewal, a pop-up event [#3 A Beautiful Choice.] will be held at GUM Omotesando for two days on April 16 (Fri.) and ...
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April 07, 2021
Marisol, May 2021
PRMAL's jewelry was featured in the May 2021 issue of Marisol.
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April 06, 2021
Bank transfer payment is now accepted.
We are now able to accept payment by bank transfer. This is available for all orders. We can also issue a receipt for your order. If you would lik...
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April 01, 2021
STORY, May 2021
PRMAL's jewelry was featured in the May 2021 issue of STORY.
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March 28, 2021
Oggi, May 2021
Aya Asahina wore PRMAL's jewelry in the May 2021 issue of Oggi.
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March 23, 2021
Biteki, May 2021
Keiko Kitagawa wore PRMAL's jewelry in the May 2021 issue of BITEKI.
Read more![Instagram Live [A Beautiful Choice. @Hana4] | PRMAL](http://cdn.shopify.com/s/files/1/0377/3349/9017/articles/instagram-live-a-beautiful-choice-at-hana4-660629_{width}x.png?v=1615812110)
March 15, 2021
Instagram Live [A Beautiful Choice. @Hana4]
We will invite artist Hana4 as our guest. She will talk about her beautiful choices in life under the theme of "A Beautiful Choice.". About Hana4...
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March 13, 2021
Notice of price display and revision
Price display Prior to the termination of the special measures Japanese law regarding the display of total prices on March 31, all product prices ...
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