ISETAN SALONE PRMAL Pop-up Store 2025

To commemorate the 5th anniversary of its founding, jewelry brand PRMAL will open a limited-time pop-up store at ISETAN SALONE on the first floor of Tokyo Midtown Galleria, starting Wednesday, June 4.

Alongside our regular collection, the pop-up will feature a curated archive collection tracing our five-year journey, as well as an exclusive pre-release of special collaboration pieces. All items will be available for purchase and immediate take-home at the venue.

In addition, the space will host a photography exhibition titled “REVERSE,” captured by our Creative Director and inspired by the landscapes of Iceland—the origin of PRMAL's creation. We invite you to immerse yourself in a serene world that reflects the brand's essence: a dialogue with nature, the source of our jewelry's inspiration.

Please note: Various services from the Mitsukoshi Isetan Group, including MI Cards, will be accepted at the event venue. However, points and promotional codes valid on our official online store cannot be used at the pop-up store.

ISETAN SALONE POP-UP STORE

Period: Wednesday, June 4 – Tuesday, June 10, 2025
Location: ISETAN SALONE 1F, Galleria, Tokyo Midtown
Address: 9-7-4 Akasaka, Minato-ku, Tokyo 107-0052
Hours: 11:00 AM – 8:00 PM
Note: On Friday, June 6th, open from 11:00 AM to 5:00 PM only.

5th Anniversary Limited Edition Gift Campaign

Customers who spend a total of ¥110,000 (tax included), register with the Mitsukoshi Isetan App, and pay with an MI Card or apply for one on the same day will receive an original tote bag (41cm × 33cm).

*Available while supplies last.
*Please note that you cannot choose the design of the tote bag.

We look forward to welcoming you in person.