PRMAL's first pop-up store opens in Tokyo (ESTNATION Roppongi Hills / Isetan Shinjuku)

first limited store visual

The brand's first limited-period store will open at "ESTNATION Roppongi Hills" (Fri. 20 Nov. - 30 Nov. 2020) and "Isetan Shinjuku" (Wed. 2 Dec. - Tue. 8 Dec. 2020).

The theme of the store is [REFLECTION]

A collection that responds to the inner emotions of the diamond's beautiful sparkle.

This is a rare opportunity to see the collection in person, usually only available online. You will be able to purchase items on the spot and take them home.

New products will also be available for pre-order.


The long-awaited genderless jewelry from PRMAL is now available.

*Clockwise from the top left
Center Diamond Signet Ring K18Mix+Silver | ¥75,000+tax
Corner Diamond Signet Ring K18Mix+Silver | ¥70,000+tax
Center Diamond Signet Ring/Onyx K18Mix+Silver | ¥50,000+tax
Icon Diamond Signet Ring K18Mix+Silver | ¥65,000+tax

New items

We will also have a wide range of luxurious new creations with lavish diamonds, which will be unveiled for the first time in a real place.

*From the inside
Round Asymmetry Ear Cuff S  K10YG | ¥38,000+tax
Round Asymmetry Ear Cuff M  K10YG | ¥50,000+tax
Round Asymmetry Ear Cuff L  K10YG |  ¥60,000+tax



  • Exhibition Period: 2020.11.20-2020.11.30
  • Location: Jewelry floor, at ESTNATION Roppongi Hills
  • Open Hours: 11:00〜20:00

Isetan Shinjuku 3F LIMITED STORE (Tokyo)

  • Exhibition Period: 2020.12.2-2020.12.8
  • Location: "International Creators" on the 3rd floor of Isetan Shinjuku
  • Open Hours: 10:00〜20:00

You can get a PRMAL Original Mirror with a purchase of $30,000 or more excluding tax. (The giveaway will end when it runs out.)

[Dear customers] At these pop-up stores, the reward point service and promotional codes that can be used at the official online store will NOT be available. Also, it is not eligible for the free 30-day return service. (* Normal product warranty is eligible.)

If you have any questions, please feel free to contact support for more information.