Started accepting smartphone payments (PayPay, LINE Pay, and Merpay)

We announced today that it accepts smartphone payments (PayPay, LINE Pay, and Merpay) on the PRMAL official website.


Since the opening of PRMAL's official online store in February 2020, we have been pursuing services with a variety of online payment methods as a D2C brand from Japan that leads the jewelry industry in terms of technology.

Against the backdrop of the current situation where the percentage of mobile users accessing PRMAL's official website is over 75%, and the increasing use of cashless payment methods in recent years, we have decided to introduce smartphone payment methods in order to improve customer service.

With the introduction of smartphone payment, customers will be able to use their balance and points on PayPay, LINE Pay, and Merpay, as well as participate in various campaigns.

About Us

With the concept of "making diamond jewelry accessible", PRMAL was born in Japan as a next generation D2C jewelry brand with a focus on online sales. Since its inception, PRMAL has consistently sold its products through factory direct and online e-commerce, eliminating the middleman margins in jewelry sales. PRMAL has been offering high quality diamond jewelry at affordable prices while maintaining a high cost ratio.

By combining PRMAL's strengths with technology, we are planning to release a next generation shopping experience that traditional jewelry brands cannot offer. Stay tuned.