








The most iconic of all diamond shapes, developed from the “ideal cut” devised in 1919. Its 58 facets take in light efficiently, maximizing reflection and dispersion to express a diamond’s inherent brilliance at its most beautiful. Its timeless beauty, untouched by trends, has made it the world’s most popular shape.
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A shape that inherits the superb brilliance of the round brilliant while its elongated form lends a more refined impression. Its larger visible surface gives it presence beyond its carat weight, gracefully elongating and slimming the look of the hand.
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A shape that combines soft, rounded curves with a sharp line tapering to a point. Its teardrop form evokes grace and movement, revealing different expressions depending on the angle at which it is worn. Delicate yet strikingly present, it is one of the shapes growing in popularity in recent years.
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A shape distinguished by its step cut, polished in stair-like tiers. Rather than emphasizing sparkle, it celebrates the transparency and depth of the diamond itself, beautifully flattering stones of high clarity. A sophisticated shape with a calm, quiet dignity.
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A shape defined by its elongated form with beautifully pointed ends. Said to have originated in 18th-century France, its graceful, commanding silhouette makes fingers appear longer and slimmer. It combines classical charm with individuality.
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A shape that fuses the clean form of the emerald cut with the vivid brilliance of the brilliant cut. Combining straight lines with deep, powerful sparkle, it creates a modern impression full of presence. Popular with those who favor refined design.
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The heart shape is beloved as a symbol of love and affection. Achieving its beautifully symmetrical form demands advanced cutting skill, and the quality of the cut greatly shapes its impression. Beyond its sweetness, it carries a refined presence.
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A square step cut devised by the Asscher Diamond Company in 1902. Its concentric facets give its light remarkable depth, drawing the eye inward with an almost mesmerizing dimensionality. Classic, yet with a distinctly contemporary appeal.
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